Toyota And Cincinnati Children’s Hospital Partner In Safety Campaign

by | January 21st, 2013

January 21, 2013

The safety of children in motor vehicles is a serious concern, considering the Centers for Disease Control and Prevention (CDC) estimates that 1,314 children ages 14 years and younger died as occupants in Auto Accidents, and approximately 179,000 were injured.

According to, these numbers have led to Toyota Motor Corp. and the Cincinnati Children’s Hospital Medical Center to partner in an effort to educate the public on the importance of using and properly installing safety and booster seats in vehicles.

The campaign, which is an extension of the pair’s previous project, Buckle Up For Life, allows participants to view a short video giving instruction and tips on how to properly install a number of child safety seats into a vehicle. The video can then be shared with friends and family to get the word out about kid’s car safety.

Tomorrow, Toyota will host a Twitter discussion on the proper installation of these safety devices beginning at 2:00 p.m. The discussion will feature a question and answer period with certified child passenger safety technicians from Cincinnati Children’s Hospital Medical Center.

For each person who participates in the program, the campaign will donate up to 10,000 child car seats to families who are in need of the equipment.

The Ohio Personal Injury Lawyers with Nurenberg, Paris, Heller & McCarthy hope the campaign will find success in better protecting children from the dangers of motor vehicle accidents.